About Us

Work Hard ~ Be Sweet ~ Look Chic ~ Repeat

SugarLulu was created by mother-daughter team Shari and Lexi when Lexi was just a tween. Lexi was excited to create a company for girls with the cutest merchandise that she herself would love to buy.  Both mom and daughter were passionate about building a community of girls that would support each other on and off line. Together they set out to build a brand that brought girls together to build strong friendships through fashion!

Shari and Lexi

From Shari and Lexi:

SugarLulu is all about quality, comfort, super cute prints, and community. We love all things sweet, chic and unique, and we believe you can never have too many pairs of leggings! We are passionate about modeling kindness, inclusivity, and hard work. We are so fortunate to have such amazing SugarLulu girls, parents and partners to work with around the world.

Thank you for sharing this sweet journey with us! 

With practice and a great outfit you can achieve anything!! ~SugarLulu 


A little video we made when we started the company.Wow how far we've come! Grandma would be so proud. xo