model squad

The Model Squad is for girls who would like to be part of our brand a more meaningful way.  Girls subscribe to be a member of the team and they get the sweetest activewear, a sweet surprise gift and a little sweet treat every other month. The squad gets more perks and deeper discounts. 

We have  made it super easy to set up and manage your
Model Squad box.

If you follow these steps you should never have a problem; changing your size, updating your address, adding a top to your box,
snoozing a month, or even cancelling.

Once you are set up, you will have full control over what you get and when you get it.


Look for the person icon or the words LOG IN


Use the email you used to place your order

Create a new password

Now you're logged into your "MY ACCOUNT"

Click on the button that says MANAGE YOUR MODEL SQUAD BOX

Everything you need is right here!

If you have any problems logging in or updating your info please email and we will be happy to help you.

Yay! Now your account will be flagged and tagged as a Model Squad Member and you will be eligible for all the sweet perks! 

Boxes are shipped every other month (SHIP MONTHS are: February, April, June, August, October, December). If you place your order during a ship month we will ship your box that same month. if you order on a non-ship month you will get the next scheduled box shipment.  

No, you can sign up to be a SugarLulu Girl and you’re part of the team at no cost! (click here to sign up now)

No, you do not need to be on the model squad to model with us, but you do need to be a SugarLulu girl with a parent consent form on file with us. We hold casting calls a least 4 times per year and we do like to select SugarLulu girls and Model Squad members who are actively posting in their favorite SugarLulu outfits and who follow and tag us regularly @sugarlulu13, @sugarlulugirls, @sugarlulumodels, and @sugarlulupets.

SugarLulu Girls and Model Squad members are notified through email, so make sure to get on our email list.

We recommend it, but it is not mandatory.

Once you sign up to be on the Model Squad you will get a confirmation email with a link to sign up to be a Sugar Lulu girl. If you are already a Sugar Lulu girl, you do not need to sign up again. You will only be featured and receive additional discounts and perks if you are a SugarLulu girl. 

Both boxes make great gifts! Each box is basically the same as far as what you get inside the box. The only difference is:

The Model Squad box is a highly discounted subscription box that you get every other month. This box is great for girls who would like to be part of our brand in a more meaningful way. There are additional discounts offered to these girls as well as exclusive products and opportunities only available to them. For more info on Model Squad perks (click here) and scroll to the bottom of the page.

The ONE TIME Gift box is a great gift and a good way to try the Model Squad box before subscribing. Both boxes come in a pretty pink box with our logo, sparkly tissue paper, apparel, a sweet surprise, a little sweet treat, and a lucky ticket to win more merch.

Get creative, Post and Tag @sugarlulu13 on your pic and in your post. If we see that you are posting great quality photos in our clothes we just might feature you!! Sign up to be a SugarLulu girl and get on our mailing list. You can also join our Model Squad for more discounts and perks. We try to give our SugarLulu girls and Model Squad members preference when we post, so follow all our accounts and stay in the loop. 

While all your photos should be the very best quality they can be, it is not necessary to hire a professional photographer. However, keep in mind that some types of printed materials do require high quality photos and in this case professional photos are generally best. We do look for professional photos to be featured on our website and catalog and on some of our pages but not for all of them. Please send all photos to with your name, instagram handle and photographers name for a possible feature. 

Yes! If you are unhappy at any time you may cancel. Your subscription will end the month following your next subscription delivery, unless we receive your cancellation before you are charged for the next month’s box (before the first of the month prior to box shipment).  Please do not DM us to cancel your subscription. Please go into your account and cancel from there. To cancel, click on your Account at the top of the page and cancel there. If you are billed and do not pay your bill that month, or your credit card fails, you will still be responsible for the charges for that box. You will be charged until you actually go into your account and cancel it.  It is very easy to cancel. If you need help you can contact us by (clicking on this link) and someone will help you cancel. 

If you paid in full and you are a VIP member, your subscription may not be cancelled but you may choose not to renew for the following year.

Just prepay for the year (6 shipments) and you get a free duffle bag! ($60 value) and VIP membership with lots of additional perks!! 

No problem. It's simple! Log into your account and you can change your size right there. If you have any problems just contact us and we will get back to you to let you know we received your request. 

You may request to get two different prints. Please just note this on your order at checkout or contact us and we will be happy to note it. 

At this time all boxes are a surprise, and who doesn't like a surprise!! :)

While we hate to see you go, we do understand circumstances may change where you may need to cancel. You can also snooze a month or two by pausing instead of cancelling. But If you really, truly, positively want to cancel, just log in to your account and cancel right from there. Please note that prepaid VIP members with annual subscriptions may not be cancelled until after the 6th and final shipment.  If you pay every other month, we require one month’s notice of your cancellation.  Based on the timing of your cancellation, you may receive one more box before we are able to fully process your cancellation. If your payment fails, you are still responsible for the payment until you cancel. (see full cancellation policy  here) 

Once you cancel, you will not enjoy the perks and discounts available to Model Squad members.  However, you will always be a SugarLuLu Girl and may continue to enjoy SugarLulu girl discounts and be a part of our brand.

Here are some of the most common reasons your credit card may have failed. If you received this message from us, here is what to look for to clear it up.

1. Incorrect data: You might have entered your zip code or verification code incorrectly for your online purchase.

2. Expired card: Check your dates and see if your credit card is current.  Expired cards usually fail.

3. Multiple card rejections: If your card was rejected twice or more for the same transaction, your card may now be frozen because the issuer is assuming fraud.

4. New shipping address. If you’re making a purchase with an unfamiliar shipping address (that doesn’t match your billing address), the transaction may be declined.

5. Debit and Credit Cards: If you are using a debit card and your account has insufficient funds, the transaction will be declined. Similarly, if you’re using a credit card and you’ve hit your credit limit, the purchase will not go through.

6. If you have ruled out any of the above reasons and are still having difficulties, please contact the SugarLuLu Customer Service Team using this link  or email and we will happily help you out.

Our merchant system will automatically try to process your card several times and will alert you via e-mail if the payment fails to process.   In the event of a card payment failure, your Model Squad subscription will remain active and will not cancel, however, you will still be responsible for subscription payments until you officially cancel.

Please let us know if there is a question that you could not find here. Just click here to contact us and let us know. 

General FAQ’s

There is never a cost to join our team! Everyone is invited. SugarLulu girls play a critical role in shaping everything we do. To sign your daughter up to be a SugarLulu girl, (simply click on this link and register)

Sugar Lulu girls get to be part of our girl community. They can do as much or as little as they would like. They get to vote on designs, name our prints, participate in our focus groups, attend casting calls, model for our website, catalog, attend meet and greets, and so much more!! But most of all they get to meet other SugarLulu girls that become life long friends and positive role models on and off line.

Yes. We treat each girl individually and as a special member of our community. We do need a separate application and parent consent form for each child. If you use the same email for both girls you will only get one email for the two girls. 

It’s not about the quantity it is about the quality. We would rather see good quality pics that really represent your style. We love to see how you take our activewear and make it fit your look. Show us how you wear it to workout, to practice, at class, conventions, etc. and how you wear it to go out? Show you in action (best dance pose, best handstand, best fierce look! Make a TiKToK in our clothes or a Freestyle Friday video. We love to see how you mix and match what we bring to you. Get creative!! Get fancy we love it!! Get edgy we love it too! Get sweet, well you know we love that!! But most of all we want you to have fun and not feel like this is work, We want you to just show off your unique style and don’t forget to tag @sugarlulu13 (on your pic and in the post) and #SUGARLULUGIRLS #sugarlulu13 #sugarlulustyle so we can comment and support you too! Who knows you just might get featured on our feed or story!

No. SugarLulu is for every girl. Dancers, Gymnasts, and Cheerleaders just happen to love our clothes because they are great for practice but stylish and comfy enough to wear to school and around town. Our girls love how they stand out at conventions with our activewear and some say our outfits bring them luck!! Most brands all look alike and some brands have such a look that everyone who wears it looks like that brand. Sugar Lulu lets you stand out from the crowd in your own unique look with prints that represent your style.

Our clothing is sweet, chic and unique just like our girls! We use High Performance materials that can handle the toughest workout but that look totally fashionable for every day wear. Our fabric moves with you, does not fall down when you are dancing or flipping or kicking. It is not see-through so you can be comfortable knowing you are covered. It is made from quick dry material that has great wicking properties, which means it pulls the moisture away from your skin to keep you dry while you’re active. It has an antimicrobial blocker that does not let bacteria grow and keeps your clothes odor free.  We have a wide assortment of super cute prints and girls LOVE our designs. Our activewear fits great, will not fade or pill and has a resilient 4 way stretch.  Each piece just feels good on the skin. No tags, and No hard seams – even the pickiest girls will love to wear SugarLulu.

Although we love all our girls and we would love to partner with all of them, we try to support our Ambassadors, Influencers and Model Squad Members the most. These are girls that are committed to our brand in a much bigger way and this is one way we can show our support for them. Of course if you are a SugarLulu girl and support us on a consistent basis showing off your sweetstyle in our activewear we will always consider partnering with you too.

We absolutely encourage our customers to review our products and to share how they feel about our activewear. You may either review a specific product or leave a comment for one of our SugarLulu girls in the Streetstyle Look Book section at the top of the website. We'd love to hear from you!! 

All of our available styles are listed on our website.  We are continually updating our collections by adding new designs and styles.  We also have a Streetstyle Look Book section of the website which can be accessed at the top of the website.  Our Look Book shows you all of the creative ways our SugarLulu girls rock our clothing and accessorize their outfits.  These images are available for download for retailers. Please e-mail us at for line sheets and more details on opening a wholesale account.

Orders for items which are in-stock typically ship within two days.  If your order is not in-stock, we normally require two weeks to manufacture and ship your clothing.  Tracking information is sent upon shipment. If you need an item sooner please email

The best way to determine the appropriate size for a SugarLulu garment is to consult our size chart at the bottom of each product page. While our premium fabrics offer 4 way stretch, we recommend you allow room for additional growth of your child. If you are in doubt, we suggest you move up to the next size to ensure adequate fit of the garment.

Absolutely, yes, of course!  Simply click the Gift Card option at the top of the website. We have preset denominations, if you would like a different amount just reach out to us at and we will try to accommodate you. You will receive an e-mail at your specified address with the gift certificate and instructions on how to redeem it.

Upon checkout, enter the unique code on your Sugar Bucks.  The amount will be applied to your order. Any remaining balance can be securely saved for future purchases.

We want to make it easy to reach us in case you need further assistance than what you have found on our website.  Here are the options.

Contact the SugarLulu Customer Service Team by (clicking on this link) and letting us know how to assist you.

We respond to requests in the order that they are received, and promise to back in contact with you within 24 hours of receiving your inquiry during normal business hours (Monday – Friday 9 am – 5:30 pm Eastern Standard Time).   

Call us during normal business hours.  The SugarLulu Customer Service Team is here for you Monday – Friday from 9 am – 5:30 pm Eastern Standard Time at 1-203-309-0110.

We kindly request that you do not contact us via social media with customer service issues or size change requests for your Model Squad box.  These are handled by a different team and we want to make sure you get the proper folks taking care of your needs.

Currently SugarLulu, LLC collects tax on orders shipped to Connecticut addresses only.

Garment Care Instructions

Care instructions are on the labels of all of our garments.  However, if you are ever in doubt, let us know and we are happy to provide guidance.  Most of our garments are made using a polyester and spandex blend. We recommend using warm water whenever handwashing or machine washing these fabrics.  After washing, we advise you to line dry them or if by machine drying, use a low temperature setting to preserve the elasticity of the garment.


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For more information about how we use cookies, See Our Privacy Policy.

Hashtags (#) are key words that are added on to posts using the #symbol followed by a keyword for example #sugarlulusisters. If you want your post to show up with all of our other sugarlulusisters you would # like this. At SugarLulu we use Hashtags a lot and encourage our girls to use them too. Some of our favorites are: #Sugarlulustyle, #SugarLuluModelSquad #sugarlulugirls #sugarlulusisters  #sugarlulu13 #dance2downtown #sweetlife #sweetstyle2streetstyle

The @ or username symbol is used to let someone know you posted about them. This can be done in the post or on the photo or both. We recommend both, this way it shows up on our feed to alert us you posted about us and we can comment on your post to support you and to thank you!!

Additional Questions: If you have additional questions, please email: 

We will get back to you ASAP.


We take great pride in ensuring our customers are not just satisfied but ecstatic about their overall experience with us. Therefore we offer a full money-back guarantee for all purchases* made on our website.  If for any reason you are not satisfied, we will refund your money, provided we receive your request within 15 calendar days of receipt of your order. You are eligible for a full reimbursement when your purchase has been returned to us in its original and unworn condition with the original labels attached.  We highly encourage our customers to try on their item(s) when they are received to ensure a proper fit. We are always happy to exchange your item, especially if the size needs to be adjusted.

If you have any additional questions or would like to request a refund, feel free to contact us by (clicking this link).

*Please note that Mystery Bags, Model Squad Boxes and Final Sale Items and any Custom Made Clothing are not eligible for return.

Once we receive your unworn garment with original labels attached, we will immediately issue a credit to your credit card equal to the cost of the original purchase.  The timing of a credit card refund to your account depends on your credit card issuer and may be anywhere from a few days to up to 30 days.